It has to do with the need to express yourself, with the idea that each of us is different and that each one of us can enjoy and live life to the best. The second territory of expression is what we call ‘expressive singularity’.

The partnerships with Lamborghini and Pirelli encapsulate this. It is about always living life on the edge. It has to do with motorsport and intense emotions. The first one is what we call the ‘adrenaline factor’. And we decided to connect our brand and the brand narrative with two fields of expression. These spectacular timepieces are pieces of art that sometimes require years to be designed and produced. The timepieces we manufacture convey emotions. What makes Roger Dubuis watches stand apart? I am an aerobatic pilot, I skydive, windsurf, I’ve raced cars… And suddenly, I find myself in a place where all my passions are actually part of the brand’s story. I’ve always been into every possible extreme sport. This is really the epitome of my career, not only because of the fantastic timepieces we create but also because of the spirit of the brand. And then I crowned my career at probably the best place I could ever be, which is the leadership of Roger Dubuis. I started from scratch, and we grew to be more than 100 people. Then, I joined Tiffany’s after the relationship with Swatch Group was closed and wanted to manage their watch business independently. I ran it for ten years and then sold it after the 2009 crisis. When I came back to Europe, I started my own brand, which was pretty successful. I learned a lot, and I spent five amazing years in Asia. I left for Hong Kong, where I started working for what you call a general contractor. But after my studies, I thought, ‘okay, watches are in my blood’. Since I was very young, I could see exactly how these things are made, learning how machines work I was meeting suppliers, clients, attending Baselworld since I was 16. I have always been amazed by how a piece of raw metal can be converted into a piece of art. We have been manufacturing components (cases and bracelets) for three generations in Italy and Switzerland. It is designed for an exclusive and fearless tribe that’s coming to expect the unexpected at every turn.Nicola Andreatta, CEO of Roger Dubuis – Well, it’s been a long journey. The powerful and daring Excalibur iconic collection is Roger Dubuis’ favourite platform of expression, providing the best possible vehicle for Roger Dubuis’ no-compromise lifestyle.Īdrenaline-charged masterpieces fuelled by thrills and emotions. Through its two complementary territories of expression, the Expressive Singularity (celebrating contemporary hyper horology) and the Adrenaline Factor, which Roger Dubuis showcases the daring spirit of the Maison. With a unique offer of exceptional complications, the Maison keeps voicing its unique values: an excessive attitude brought to life through pleasure, madness and freedom. With its daring character thats paired with unleashed creativity, Roger Dubuis brings exciting innovations to the stage, that are always proposed with a touch of impertinence and extravagance. The exceptional degree of vertical integration achieved by the Manufacture, enables it to enjoy the comprehensive mastery of its in-house production, certified by the prestigious Poinçon de Genève. Representing a disruptive blend of distinctive character and Hyper Horology expertise, Roger Dubuis has been at the forefront of the contemporary watchmaking scene since 1995. Driven by its fearless determination to challenge the rules of classical watchmaking through a resolutely expressive and contemporary approach, the Maison proves day after day that it is the most exciting way to experience Hyper Horology. Roger Dubuis has consistently demonstrated its limitless obsession for conceiving, designing and inventing the future of Haute Horlogerie.

Roger dubuis